Unpacking the "Instructional Designer" Title

Instructional Designers wear many hats and often have to adapt to thrive in a variety of environments. The title "Instructional Designer" is a catch-all title and can mean a lot of things. Two people with the same title may do very different activities on the job. Here is a list of common roles that utilize our core skills and whose job descriptions may be present in our day-to-day work:

Instructional Designer

A catch-all for various responsibilities within an organization related to training and development. Beyond course authoring, they may engage in training needs analysis, learning analysis, consultations, curriculum design, instructional technology, IT support, coaching, and video creation. They work closely with subject matter experts to create engaging learning experiences that meet educational goals and learner needs. Instructional Designers must be adept in pedagogical theories and technologies, able to translate complex information into accessible learning materials. Although generally, junior Instructional Designers do not have supervisory responsibilities, they play a critical role in the design and development phase of educational content.

Instructional Designer

A catch-all for various responsibilities within an organization related to training and development. Beyond course authoring, they may engage in training needs analysis, learning analysis, consultations, curriculum design, instructional technology, IT support, coaching, and video creation. They work closely with subject matter experts to create engaging learning experiences that meet educational goals and learner needs. Instructional Designers must be adept in pedagogical theories and technologies, able to translate complex information into accessible learning materials. Although generally, junior Instructional Designers do not have supervisory responsibilities, they play a critical role in the design and development phase of educational content.

Instructional Designer

A catch-all for various responsibilities within an organization related to training and development. Beyond course authoring, they may engage in training needs analysis, learning analysis, consultations, curriculum design, instructional technology, IT support, coaching, and video creation. They work closely with subject matter experts to create engaging learning experiences that meet educational goals and learner needs. Instructional Designers must be adept in pedagogical theories and technologies, able to translate complex information into accessible learning materials. Although generally, junior Instructional Designers do not have supervisory responsibilities, they play a critical role in the design and development phase of educational content.

Accessibility Specialist

Accessibility Specialist

Accessibility Specialist

Curriculum Designer

Curriculum Designer

Curriculum Designer

Digital Learning Coordinator

Digital Learning Coordinator

Digital Learning Coordinator

Educational Content Developer

Educational Content Developer

Educational Content Developer

eLearning Developer

eLearning Developer

eLearning Developer

Evaluation Specialist

Evaluation Specialist

Evaluation Specialist

Instructional Coach

Instructional Coach

Instructional Coach

Instructional Media Producer

Instructional Media Producer

Instructional Media Producer

Instructional Technologist

Instructional Technologist

Instructional Technologist

Learning Experience Designer (LXD)

Learning Experience Designer (LXD)

Learning Experience Designer (LXD)

LMS Administrator

LMS Administrator

LMS Administrator

Performance Consultant

Performance Consultant

Performance Consultant

Senior Instructional Designer

Senior Instructional Designer

Senior Instructional Designer

Training Specialist

Training Specialist

Training Specialist

ID Skills and Qualifications

Skills, education, experience, and salaries can vary widely between job postings and organizations, but there are some common threads that can help you understand what to expect as an instructional designer (ID). While some ID positions don't strictly require a bachelor's degree in instructional design or a related field, it can be a significant advantage in many roles (especially in higher education and government).

The information here offers a starting point, but remember: you may find jobs that pay well above or below the average salary ranges, and organizations may prioritize different skills based on their unique needs.

Click or swipe through the slides below to learn more about educational requirements, pay scales, preferred experience, essential skills, and insights into each title.

  • Instructional Designer

    Education: Bachelor's often required, Master's preferred.

    Pay: $55,000 - $80,000 or $25 - $50+ per hour

    Experience: 0-5 years

    Essential Skills:

    • Instructional Design Theories: Deep understanding of ADDIE, Bloom's Taxonomy, and other learning models.

    • eLearning Development Tools: Proficiency in Articulate Storyline, Rise, or similar tools.

    • Needs Assessment and Learning Objectives: Ability to identify learning gaps and create clear, measurable objectives.

    Insights:

    • Focus on Content Creation: Instructional Designers primarily focus on creating engaging and effective learning materials, be it eLearning modules, instructor-led training, or other formats.

    • Communication and Collaboration: Strong communication and collaboration skills are essential for working with subject matter experts, stakeholders, and other team members.

    • Generalist Role: Instructional Designers often work on a variety of projects and learning solutions, making them versatile contributors to the learning and development field.

  • Accessibility Specialist

    Education: Bachelor's often required, Master's preferred.

    Pay: $65,000 - $110,000+ per year or $35 - $65+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Accessibility Standards: Deep understanding of web accessibility standards (WCAG 2.1) and legal requirements (ADA, Section 508) to ensure digital content is accessible to people with disabilities.

    • Assistive Technologies: Experience using and evaluating assistive technologies (screen readers, magnifiers, alternative keyboards) to understand the needs of users with disabilities.

    • Accessibility Testing & Auditing: Ability to conduct comprehensive accessibility audits of websites, applications, and documents, identifying and documenting accessibility barriers.

    Insights:

    • Focus on Inclusive Design: Accessibility Specialists are dedicated to ensuring that digital content and experiences are usable by everyone, regardless of ability.

    • Technical and User-Focused: They combine technical knowledge of web development and assistive technologies with a user-centered approach to design accessible solutions.

    • Advocacy and Education: Accessibility Specialists play a crucial role in raising awareness about accessibility within organizations, educating others on best practices, and advocating for inclusive design.

  • Curriculum Developer

    Education: Bachelor's required, Master's preferred.

    Pay: $55,000 - $85,000+ per year or $25 - $45+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Curriculum Design Expertise: Ability to design engaging and effective curricula aligned with learning objectives and educational standards.

    • Content Development: Skill in creating various learning materials (lesson plans, syllabi, assessments, handouts, digital resources).

    • Collaboration with SMEs: Ability to effectively collaborate with subject matter experts to gather information and develop accurate content.

    Insights:

    • Focus on Curriculum: Curriculum Developers have a more holistic focus on the overall curriculum and its alignment with educational goals, as opposed to individual lessons or modules.

    • Content Expertise: They often possess deep knowledge in specific subject areas or industries to create relevant and accurate content.

    • Research and Analysis: Curriculum Developers often conduct research to stay up-to-date on educational trends and best practices, ensuring their curricula are current and effective.

  • Educational Content Developer

    Education: Bachelor's often required, Master's preferred.

    Pay: $50,000 - $80,000+ per year or $25 - $50+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Content Development: Strong writing and editing skills to create clear, concise, and engaging educational content across various formats (text, video, audio).

    • Pedagogical Knowledge: Understanding of learning theories and instructional strategies to develop effective educational materials for different learners.

    • Research and Subject Matter Expertise: Ability to research and understand complex topics to create accurate and up-to-date educational content.

    Insights:

    • Focus on Educational Content: Educational Content Developers specialize in creating materials specifically for educational purposes, such as textbooks, online courses, lesson plans, and assessments.

    • Subject Matter Knowledge: They often have expertise in specific subject areas (e.g., science, math, history) to create relevant and accurate content.

    • Curriculum Alignment: Educational Content Developers often work closely with curriculum specialists and teachers to ensure that their materials align with educational standards and learning objectives.

  • eLearning Developer

    Education: Bachelor's often required, Master's preferred.

    Pay: $60,000 - $100,000+ per year or $30 - $75+ per hour

    Experience: 1-3 years

    Essential Skills:

    • eLearning Authoring Tools: Advanced proficiency in Articulate Storyline 360, Rise, or other eLearning authoring tools.

    • Multimedia Development: Experience with video editing, graphic design, and audio production tools to create engaging eLearning content.

    • Technical Proficiency: Knowledge of HTML5, CSS, and JavaScript preferred for creating interactive elements and troubleshooting technical issues.

    Insights:

    • Focus on Technical Implementation: eLearning Developers primarily focus on the technical execution of eLearning content, bringing instructional design concepts to life through interactive and engaging modules.

    • Visual and Interactive Design: Strong visual design skills and the ability to create interactive elements are crucial for creating effective eLearning experiences.

    • Technical Problem-Solving: eLearning Developers are often responsible for troubleshooting technical issues that may arise during the development or deployment of eLearning modules.

  • Evaluation Specialist

    Education: Bachelor's often required, Master's preferred.

    Pay: $60,000 - $100,000+ per year or $30 - $60+ per hour

    Experience: 3-5 years

    Essential Skills:

    • Evaluation Design: Ability to design and implement various evaluation methodologies (quantitative, qualitative, mixed-methods) to assess the effectiveness of programs, projects, or initiatives.

    • Data Analysis: Strong analytical skills to collect, analyze, and interpret data to identify trends, patterns, and insights relevant to the evaluation.

    • Reporting & Communication: Excellent written and verbal communication skills to effectively present evaluation findings and recommendations to stakeholders.

    Insights:

    • Focus on Impact Measurement: Evaluation Specialists specialize in assessing the effectiveness and impact of programs, initiatives, or products, using data to drive decision-making and improvement.

    • Research & Analysis: They rely heavily on research methodologies and data analysis techniques to gather and interpret evidence to support their evaluations.

    • Stakeholder Communication: Evaluation Specialists play a crucial role in communicating evaluation findings to stakeholders, often presenting complex data in clear and concise reports or presentations.

  • Instructional Coach

    Education: Bachelor's often required, Master's preferred.

    Pay: $50,000 - $80,000+ per year or $25 - $50+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Instructional Expertise: Deep understanding of curriculum, instructional strategies, and assessment practices.

    • Coaching Skills: Ability to build relationships, provide feedback, and guide teachers in improving their instructional practices.

    • Data Analysis: Skill in collecting and analyzing student data to inform instructional decisions and support teacher growth.

    Insights:

    • Focus on Teacher Development: Instructional coaches work directly with teachers to improve their instructional skills and ultimately enhance student learning outcomes.

    • Mentorship and Collaboration: They act as mentors, facilitators, and collaborators, working closely with teachers to model effective practices and provide ongoing support.

    • Data-Driven Approach: Instructional coaches utilize data to identify areas for growth and tailor their coaching strategies to individual teacher needs.

  • Instructional Media Producer

    Education: Bachelor's often required, Master's preferred.

    Pay: $60,000 - $95,000+ per year or $30 - $60+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Multimedia Production: Proficiency in video editing, audio production, and graphic design software (e.g., Adobe Creative Suite, Camtasia, Final Cut Pro).

    • Instructional Design: Understanding of instructional design principles and learning theories to create effective multimedia learning materials.

    • Storytelling and Scriptwriting: Ability to craft compelling narratives and scripts to engage learners and convey complex information clearly.

    Insights:

    • Focus on Multimedia Creation: Instructional Media Producers are primarily responsible for the creation of high-quality multimedia assets, including videos, animations, interactive graphics, and audio recordings.

    • Technical and Creative Expertise: They need a blend of technical proficiency with multimedia tools and creative skills to develop engaging and visually appealing content.

    • Collaboration with Instructional Designers: Instructional Media Producers often work closely with Instructional Designers to translate learning objectives into effective multimedia presentations.

  • Instructional Technologist

    Education: Bachelor's often required, Master's preferred.

    Pay: $55,000 - $75,000+ per year or $25- $50+ per hour

    Experience: 0-3 years

    Essential Skills:

    • Learning Management System (LMS) Expertise: Proficiency in using and managing LMS platforms (e.g., Canvas, Blackboard, Moodle), including course setup, content integration, and user support.

    • Educational Technology Integration: Ability to research, evaluate, and implement new educational technologies to enhance teaching and learning experiences.

    • Faculty Training and Support: Skills in providing training and support to faculty on using educational technologies and integrating them into their courses effectively.

    Insights:

    • Focus on Technology Integration: Instructional Technologists specialize in the effective use of technology in educational settings, supporting both faculty and students in utilizing digital tools and resources.

    • Technical and Pedagogical Knowledge: They need a strong understanding of both technology and pedagogy to effectively bridge the gap between the two and enhance learning outcomes.

    • Support Role: Instructional Technologists often serve as a resource and support system for faculty, providing training, troubleshooting, and guidance on utilizing technology effectively.

  • Learning Experience Designer (LXD)

    Education: Bachelor's often required, Master's preferred.

    Pay: $70,000 - $120,000+ per year or $35 - $75+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Human-Centered Design: Strong understanding of user experience (UX) principles and the ability to apply them to the design of engaging and effective learning experiences.

    • Instructional Design Expertise: Knowledge of adult learning principles, instructional design methodologies, and assessment strategies to create impactful learning solutions.

    • Storytelling & Content Creation: Ability to craft compelling narratives and design interactive content that resonates with learners and drives engagement.

    Insights:

    • Focus on Learner Experience: LXDs prioritize the overall learner experience, aiming to create engaging, meaningful, and impactful learning journeys.

    • Design Thinking Mindset: They employ a design thinking approach to empathize with learners, define problems, ideate solutions, prototype, and test to refine the learning experience.

    • Blending Creativity & Technology: LXDs leverage their creativity and technical skills to create innovative learning solutions that often involve the use of emerging technologies.

  • LMS Administrator

    Education: Bachelor's often required, Master's preferred.

    Pay: $50,000 - $85,000+ per year or $25 - $50+ per hour

    Experience: 1-3 years

    Essential Skills:

    • LMS Administration: Expertise in configuring, managing, and maintaining LMS platforms, including user management, course setup, and system troubleshooting.

    • Technical Support: Ability to provide technical support to faculty and students regarding LMS usage, troubleshooting issues, and resolving problems.

    • Data Management & Reporting: Skills in collecting, analyzing, and reporting data on learner progress and engagement within the LMS.

    Insights:

    • Focus on LMS Management: LMS Administrators are responsible for the technical administration and maintenance of the learning management system.

    • Technical Expertise: They need a strong understanding of the technical aspects of the LMS, including configuration, integration, and troubleshooting.

    • Support Role: LMS Administrators often serve as the first point of contact for faculty and students experiencing technical issues or needing assistance with the LMS.

  • Performance Consultant

    Education: Bachelor's often required, Master's preferred.

    Pay: $75,000- $150,000+ per year or $50 - $100+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Performance Consulting Methodology: Expertise in performance consulting methodologies and processes, including needs analysis, root cause analysis, and solution design.

    • Data Analysis & Evaluation: Strong analytical skills to identify performance gaps, gather and analyze data, and measure the impact of interventions.

    • Change Management: Ability to facilitate and guide organizational change initiatives, including developing change plans, communication strategies, and overcoming resistance.

    Insights:

    • Focus on Performance Improvement: Performance Consultants go beyond training and focus on identifying and addressing the root causes of performance issues within organizations.

    • Data-Driven Approach: They rely heavily on data analysis to diagnose problems and measure the effectiveness of their interventions.

    • Strategic Consulting: Performance Consultants act as internal or external consultants, providing strategic guidance and expertise to improve organizational performance.

  • Senior Instructional Designer

    Education: Bachelor's required, Master's preferred.

    Pay: $85,000 - $140,000+ per year or $50 - $75+ per hour

    Experience: 5-10 years

    Essential Skills:

    • Advanced Instructional Design: Expertise in multiple ID models (ADDIE, SAM, Agile), learning theories, and ability to conduct comprehensive needs assessments and analysis.

    • Leadership and Mentoring: Proven ability to lead and mentor junior designers, providing guidance and support on projects.

    • Data-Driven Decision Making: Strong analytical skills to evaluate learning data and make informed design decisions to improve outcomes.

    Insights:

    • Strategic Focus: Senior Instructional Designers are expected to contribute to the overall learning strategy of an organization, going beyond content creation.

    • Leadership and Project Management: They often lead projects and teams, requiring strong project management and interpersonal skills.

    • Data Analysis and Evaluation: Senior IDs are expected to have expertise in data analysis to measure the impact of their learning solutions and make continuous improvements.

  • Training Specialist

    Education: Bachelor's often required, Master's preferred.

    Pay: $55,000- $80,000+ per year or $25 - $45+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Training Delivery: Ability to deliver engaging and effective training sessions, workshops, and presentations to diverse audiences.

    • Training Program Development: Experience designing and developing training programs based on identified needs and objectives.

    • Communication & Interpersonal Skills: Excellent communication and interpersonal skills to build rapport with trainees and effectively convey information.

    Insights:

    • Focus on Training Delivery and Facilitation: Training Specialists are primarily focused on delivering training programs and facilitating learning experiences for employees.

    • Less Emphasis on Content Creation: While they may contribute to the development of training materials, their primary role is to deliver the training and ensure learner engagement.

    • Strong Interpersonal Skills: Building rapport with trainees, fostering a positive learning environment, and effectively addressing questions and concerns are crucial for success in this role.

  • Instructional Designer

    Education: Bachelor's often required, Master's preferred.

    Pay: $55,000 - $80,000 or $25 - $50+ per hour

    Experience: 0-5 years

    Essential Skills:

    • Instructional Design Theories: Deep understanding of ADDIE, Bloom's Taxonomy, and other learning models.

    • eLearning Development Tools: Proficiency in Articulate Storyline, Rise, or similar tools.

    • Needs Assessment and Learning Objectives: Ability to identify learning gaps and create clear, measurable objectives.

    Insights:

    • Focus on Content Creation: Instructional Designers primarily focus on creating engaging and effective learning materials, be it eLearning modules, instructor-led training, or other formats.

    • Communication and Collaboration: Strong communication and collaboration skills are essential for working with subject matter experts, stakeholders, and other team members.

    • Generalist Role: Instructional Designers often work on a variety of projects and learning solutions, making them versatile contributors to the learning and development field.

  • Accessibility Specialist

    Education: Bachelor's often required, Master's preferred.

    Pay: $65,000 - $110,000+ per year or $35 - $65+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Accessibility Standards: Deep understanding of web accessibility standards (WCAG 2.1) and legal requirements (ADA, Section 508) to ensure digital content is accessible to people with disabilities.

    • Assistive Technologies: Experience using and evaluating assistive technologies (screen readers, magnifiers, alternative keyboards) to understand the needs of users with disabilities.

    • Accessibility Testing & Auditing: Ability to conduct comprehensive accessibility audits of websites, applications, and documents, identifying and documenting accessibility barriers.

    Insights:

    • Focus on Inclusive Design: Accessibility Specialists are dedicated to ensuring that digital content and experiences are usable by everyone, regardless of ability.

    • Technical and User-Focused: They combine technical knowledge of web development and assistive technologies with a user-centered approach to design accessible solutions.

    • Advocacy and Education: Accessibility Specialists play a crucial role in raising awareness about accessibility within organizations, educating others on best practices, and advocating for inclusive design.

  • Curriculum Developer

    Education: Bachelor's required, Master's preferred.

    Pay: $55,000 - $85,000+ per year or $25 - $45+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Curriculum Design Expertise: Ability to design engaging and effective curricula aligned with learning objectives and educational standards.

    • Content Development: Skill in creating various learning materials (lesson plans, syllabi, assessments, handouts, digital resources).

    • Collaboration with SMEs: Ability to effectively collaborate with subject matter experts to gather information and develop accurate content.

    Insights:

    • Focus on Curriculum: Curriculum Developers have a more holistic focus on the overall curriculum and its alignment with educational goals, as opposed to individual lessons or modules.

    • Content Expertise: They often possess deep knowledge in specific subject areas or industries to create relevant and accurate content.

    • Research and Analysis: Curriculum Developers often conduct research to stay up-to-date on educational trends and best practices, ensuring their curricula are current and effective.

  • Educational Content Developer

    Education: Bachelor's often required, Master's preferred.

    Pay: $50,000 - $80,000+ per year or $25 - $50+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Content Development: Strong writing and editing skills to create clear, concise, and engaging educational content across various formats (text, video, audio).

    • Pedagogical Knowledge: Understanding of learning theories and instructional strategies to develop effective educational materials for different learners.

    • Research and Subject Matter Expertise: Ability to research and understand complex topics to create accurate and up-to-date educational content.

    Insights:

    • Focus on Educational Content: Educational Content Developers specialize in creating materials specifically for educational purposes, such as textbooks, online courses, lesson plans, and assessments.

    • Subject Matter Knowledge: They often have expertise in specific subject areas (e.g., science, math, history) to create relevant and accurate content.

    • Curriculum Alignment: Educational Content Developers often work closely with curriculum specialists and teachers to ensure that their materials align with educational standards and learning objectives.

  • eLearning Developer

    Education: Bachelor's often required, Master's preferred.

    Pay: $60,000 - $100,000+ per year or $30 - $75+ per hour

    Experience: 1-3 years

    Essential Skills:

    • eLearning Authoring Tools: Advanced proficiency in Articulate Storyline 360, Rise, or other eLearning authoring tools.

    • Multimedia Development: Experience with video editing, graphic design, and audio production tools to create engaging eLearning content.

    • Technical Proficiency: Knowledge of HTML5, CSS, and JavaScript preferred for creating interactive elements and troubleshooting technical issues.

    Insights:

    • Focus on Technical Implementation: eLearning Developers primarily focus on the technical execution of eLearning content, bringing instructional design concepts to life through interactive and engaging modules.

    • Visual and Interactive Design: Strong visual design skills and the ability to create interactive elements are crucial for creating effective eLearning experiences.

    • Technical Problem-Solving: eLearning Developers are often responsible for troubleshooting technical issues that may arise during the development or deployment of eLearning modules.

  • Evaluation Specialist

    Education: Bachelor's often required, Master's preferred.

    Pay: $60,000 - $100,000+ per year or $30 - $60+ per hour

    Experience: 3-5 years

    Essential Skills:

    • Evaluation Design: Ability to design and implement various evaluation methodologies (quantitative, qualitative, mixed-methods) to assess the effectiveness of programs, projects, or initiatives.

    • Data Analysis: Strong analytical skills to collect, analyze, and interpret data to identify trends, patterns, and insights relevant to the evaluation.

    • Reporting & Communication: Excellent written and verbal communication skills to effectively present evaluation findings and recommendations to stakeholders.

    Insights:

    • Focus on Impact Measurement: Evaluation Specialists specialize in assessing the effectiveness and impact of programs, initiatives, or products, using data to drive decision-making and improvement.

    • Research & Analysis: They rely heavily on research methodologies and data analysis techniques to gather and interpret evidence to support their evaluations.

    • Stakeholder Communication: Evaluation Specialists play a crucial role in communicating evaluation findings to stakeholders, often presenting complex data in clear and concise reports or presentations.

  • Instructional Coach

    Education: Bachelor's often required, Master's preferred.

    Pay: $50,000 - $80,000+ per year or $25 - $50+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Instructional Expertise: Deep understanding of curriculum, instructional strategies, and assessment practices.

    • Coaching Skills: Ability to build relationships, provide feedback, and guide teachers in improving their instructional practices.

    • Data Analysis: Skill in collecting and analyzing student data to inform instructional decisions and support teacher growth.

    Insights:

    • Focus on Teacher Development: Instructional coaches work directly with teachers to improve their instructional skills and ultimately enhance student learning outcomes.

    • Mentorship and Collaboration: They act as mentors, facilitators, and collaborators, working closely with teachers to model effective practices and provide ongoing support.

    • Data-Driven Approach: Instructional coaches utilize data to identify areas for growth and tailor their coaching strategies to individual teacher needs.

  • Instructional Media Producer

    Education: Bachelor's often required, Master's preferred.

    Pay: $60,000 - $95,000+ per year or $30 - $60+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Multimedia Production: Proficiency in video editing, audio production, and graphic design software (e.g., Adobe Creative Suite, Camtasia, Final Cut Pro).

    • Instructional Design: Understanding of instructional design principles and learning theories to create effective multimedia learning materials.

    • Storytelling and Scriptwriting: Ability to craft compelling narratives and scripts to engage learners and convey complex information clearly.

    Insights:

    • Focus on Multimedia Creation: Instructional Media Producers are primarily responsible for the creation of high-quality multimedia assets, including videos, animations, interactive graphics, and audio recordings.

    • Technical and Creative Expertise: They need a blend of technical proficiency with multimedia tools and creative skills to develop engaging and visually appealing content.

    • Collaboration with Instructional Designers: Instructional Media Producers often work closely with Instructional Designers to translate learning objectives into effective multimedia presentations.

  • Instructional Technologist

    Education: Bachelor's often required, Master's preferred.

    Pay: $55,000 - $75,000+ per year or $25- $50+ per hour

    Experience: 0-3 years

    Essential Skills:

    • Learning Management System (LMS) Expertise: Proficiency in using and managing LMS platforms (e.g., Canvas, Blackboard, Moodle), including course setup, content integration, and user support.

    • Educational Technology Integration: Ability to research, evaluate, and implement new educational technologies to enhance teaching and learning experiences.

    • Faculty Training and Support: Skills in providing training and support to faculty on using educational technologies and integrating them into their courses effectively.

    Insights:

    • Focus on Technology Integration: Instructional Technologists specialize in the effective use of technology in educational settings, supporting both faculty and students in utilizing digital tools and resources.

    • Technical and Pedagogical Knowledge: They need a strong understanding of both technology and pedagogy to effectively bridge the gap between the two and enhance learning outcomes.

    • Support Role: Instructional Technologists often serve as a resource and support system for faculty, providing training, troubleshooting, and guidance on utilizing technology effectively.

  • Learning Experience Designer (LXD)

    Education: Bachelor's often required, Master's preferred.

    Pay: $70,000 - $120,000+ per year or $35 - $75+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Human-Centered Design: Strong understanding of user experience (UX) principles and the ability to apply them to the design of engaging and effective learning experiences.

    • Instructional Design Expertise: Knowledge of adult learning principles, instructional design methodologies, and assessment strategies to create impactful learning solutions.

    • Storytelling & Content Creation: Ability to craft compelling narratives and design interactive content that resonates with learners and drives engagement.

    Insights:

    • Focus on Learner Experience: LXDs prioritize the overall learner experience, aiming to create engaging, meaningful, and impactful learning journeys.

    • Design Thinking Mindset: They employ a design thinking approach to empathize with learners, define problems, ideate solutions, prototype, and test to refine the learning experience.

    • Blending Creativity & Technology: LXDs leverage their creativity and technical skills to create innovative learning solutions that often involve the use of emerging technologies.

  • LMS Administrator

    Education: Bachelor's often required, Master's preferred.

    Pay: $50,000 - $85,000+ per year or $25 - $50+ per hour

    Experience: 1-3 years

    Essential Skills:

    • LMS Administration: Expertise in configuring, managing, and maintaining LMS platforms, including user management, course setup, and system troubleshooting.

    • Technical Support: Ability to provide technical support to faculty and students regarding LMS usage, troubleshooting issues, and resolving problems.

    • Data Management & Reporting: Skills in collecting, analyzing, and reporting data on learner progress and engagement within the LMS.

    Insights:

    • Focus on LMS Management: LMS Administrators are responsible for the technical administration and maintenance of the learning management system.

    • Technical Expertise: They need a strong understanding of the technical aspects of the LMS, including configuration, integration, and troubleshooting.

    • Support Role: LMS Administrators often serve as the first point of contact for faculty and students experiencing technical issues or needing assistance with the LMS.

  • Performance Consultant

    Education: Bachelor's often required, Master's preferred.

    Pay: $75,000- $150,000+ per year or $50 - $100+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Performance Consulting Methodology: Expertise in performance consulting methodologies and processes, including needs analysis, root cause analysis, and solution design.

    • Data Analysis & Evaluation: Strong analytical skills to identify performance gaps, gather and analyze data, and measure the impact of interventions.

    • Change Management: Ability to facilitate and guide organizational change initiatives, including developing change plans, communication strategies, and overcoming resistance.

    Insights:

    • Focus on Performance Improvement: Performance Consultants go beyond training and focus on identifying and addressing the root causes of performance issues within organizations.

    • Data-Driven Approach: They rely heavily on data analysis to diagnose problems and measure the effectiveness of their interventions.

    • Strategic Consulting: Performance Consultants act as internal or external consultants, providing strategic guidance and expertise to improve organizational performance.

  • Senior Instructional Designer

    Education: Bachelor's required, Master's preferred.

    Pay: $85,000 - $140,000+ per year or $50 - $75+ per hour

    Experience: 5-10 years

    Essential Skills:

    • Advanced Instructional Design: Expertise in multiple ID models (ADDIE, SAM, Agile), learning theories, and ability to conduct comprehensive needs assessments and analysis.

    • Leadership and Mentoring: Proven ability to lead and mentor junior designers, providing guidance and support on projects.

    • Data-Driven Decision Making: Strong analytical skills to evaluate learning data and make informed design decisions to improve outcomes.

    Insights:

    • Strategic Focus: Senior Instructional Designers are expected to contribute to the overall learning strategy of an organization, going beyond content creation.

    • Leadership and Project Management: They often lead projects and teams, requiring strong project management and interpersonal skills.

    • Data Analysis and Evaluation: Senior IDs are expected to have expertise in data analysis to measure the impact of their learning solutions and make continuous improvements.

  • Training Specialist

    Education: Bachelor's often required, Master's preferred.

    Pay: $55,000- $80,000+ per year or $25 - $45+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Training Delivery: Ability to deliver engaging and effective training sessions, workshops, and presentations to diverse audiences.

    • Training Program Development: Experience designing and developing training programs based on identified needs and objectives.

    • Communication & Interpersonal Skills: Excellent communication and interpersonal skills to build rapport with trainees and effectively convey information.

    Insights:

    • Focus on Training Delivery and Facilitation: Training Specialists are primarily focused on delivering training programs and facilitating learning experiences for employees.

    • Less Emphasis on Content Creation: While they may contribute to the development of training materials, their primary role is to deliver the training and ensure learner engagement.

    • Strong Interpersonal Skills: Building rapport with trainees, fostering a positive learning environment, and effectively addressing questions and concerns are crucial for success in this role.

  • Instructional Designer

    Education: Bachelor's often required, Master's preferred.

    Pay: $55,000 - $80,000 or $25 - $50+ per hour

    Experience: 0-5 years

    Essential Skills:

    • Instructional Design Theories: Deep understanding of ADDIE, Bloom's Taxonomy, and other learning models.

    • eLearning Development Tools: Proficiency in Articulate Storyline, Rise, or similar tools.

    • Needs Assessment and Learning Objectives: Ability to identify learning gaps and create clear, measurable objectives.

    Insights:

    • Focus on Content Creation: Instructional Designers primarily focus on creating engaging and effective learning materials, be it eLearning modules, instructor-led training, or other formats.

    • Communication and Collaboration: Strong communication and collaboration skills are essential for working with subject matter experts, stakeholders, and other team members.

    • Generalist Role: Instructional Designers often work on a variety of projects and learning solutions, making them versatile contributors to the learning and development field.

  • Accessibility Specialist

    Education: Bachelor's often required, Master's preferred.

    Pay: $65,000 - $110,000+ per year or $35 - $65+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Accessibility Standards: Deep understanding of web accessibility standards (WCAG 2.1) and legal requirements (ADA, Section 508) to ensure digital content is accessible to people with disabilities.

    • Assistive Technologies: Experience using and evaluating assistive technologies (screen readers, magnifiers, alternative keyboards) to understand the needs of users with disabilities.

    • Accessibility Testing & Auditing: Ability to conduct comprehensive accessibility audits of websites, applications, and documents, identifying and documenting accessibility barriers.

    Insights:

    • Focus on Inclusive Design: Accessibility Specialists are dedicated to ensuring that digital content and experiences are usable by everyone, regardless of ability.

    • Technical and User-Focused: They combine technical knowledge of web development and assistive technologies with a user-centered approach to design accessible solutions.

    • Advocacy and Education: Accessibility Specialists play a crucial role in raising awareness about accessibility within organizations, educating others on best practices, and advocating for inclusive design.

  • Curriculum Developer

    Education: Bachelor's required, Master's preferred.

    Pay: $55,000 - $85,000+ per year or $25 - $45+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Curriculum Design Expertise: Ability to design engaging and effective curricula aligned with learning objectives and educational standards.

    • Content Development: Skill in creating various learning materials (lesson plans, syllabi, assessments, handouts, digital resources).

    • Collaboration with SMEs: Ability to effectively collaborate with subject matter experts to gather information and develop accurate content.

    Insights:

    • Focus on Curriculum: Curriculum Developers have a more holistic focus on the overall curriculum and its alignment with educational goals, as opposed to individual lessons or modules.

    • Content Expertise: They often possess deep knowledge in specific subject areas or industries to create relevant and accurate content.

    • Research and Analysis: Curriculum Developers often conduct research to stay up-to-date on educational trends and best practices, ensuring their curricula are current and effective.

  • Educational Content Developer

    Education: Bachelor's often required, Master's preferred.

    Pay: $50,000 - $80,000+ per year or $25 - $50+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Content Development: Strong writing and editing skills to create clear, concise, and engaging educational content across various formats (text, video, audio).

    • Pedagogical Knowledge: Understanding of learning theories and instructional strategies to develop effective educational materials for different learners.

    • Research and Subject Matter Expertise: Ability to research and understand complex topics to create accurate and up-to-date educational content.

    Insights:

    • Focus on Educational Content: Educational Content Developers specialize in creating materials specifically for educational purposes, such as textbooks, online courses, lesson plans, and assessments.

    • Subject Matter Knowledge: They often have expertise in specific subject areas (e.g., science, math, history) to create relevant and accurate content.

    • Curriculum Alignment: Educational Content Developers often work closely with curriculum specialists and teachers to ensure that their materials align with educational standards and learning objectives.

  • eLearning Developer

    Education: Bachelor's often required, Master's preferred.

    Pay: $60,000 - $100,000+ per year or $30 - $75+ per hour

    Experience: 1-3 years

    Essential Skills:

    • eLearning Authoring Tools: Advanced proficiency in Articulate Storyline 360, Rise, or other eLearning authoring tools.

    • Multimedia Development: Experience with video editing, graphic design, and audio production tools to create engaging eLearning content.

    • Technical Proficiency: Knowledge of HTML5, CSS, and JavaScript preferred for creating interactive elements and troubleshooting technical issues.

    Insights:

    • Focus on Technical Implementation: eLearning Developers primarily focus on the technical execution of eLearning content, bringing instructional design concepts to life through interactive and engaging modules.

    • Visual and Interactive Design: Strong visual design skills and the ability to create interactive elements are crucial for creating effective eLearning experiences.

    • Technical Problem-Solving: eLearning Developers are often responsible for troubleshooting technical issues that may arise during the development or deployment of eLearning modules.

  • Evaluation Specialist

    Education: Bachelor's often required, Master's preferred.

    Pay: $60,000 - $100,000+ per year or $30 - $60+ per hour

    Experience: 3-5 years

    Essential Skills:

    • Evaluation Design: Ability to design and implement various evaluation methodologies (quantitative, qualitative, mixed-methods) to assess the effectiveness of programs, projects, or initiatives.

    • Data Analysis: Strong analytical skills to collect, analyze, and interpret data to identify trends, patterns, and insights relevant to the evaluation.

    • Reporting & Communication: Excellent written and verbal communication skills to effectively present evaluation findings and recommendations to stakeholders.

    Insights:

    • Focus on Impact Measurement: Evaluation Specialists specialize in assessing the effectiveness and impact of programs, initiatives, or products, using data to drive decision-making and improvement.

    • Research & Analysis: They rely heavily on research methodologies and data analysis techniques to gather and interpret evidence to support their evaluations.

    • Stakeholder Communication: Evaluation Specialists play a crucial role in communicating evaluation findings to stakeholders, often presenting complex data in clear and concise reports or presentations.

  • Instructional Coach

    Education: Bachelor's often required, Master's preferred.

    Pay: $50,000 - $80,000+ per year or $25 - $50+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Instructional Expertise: Deep understanding of curriculum, instructional strategies, and assessment practices.

    • Coaching Skills: Ability to build relationships, provide feedback, and guide teachers in improving their instructional practices.

    • Data Analysis: Skill in collecting and analyzing student data to inform instructional decisions and support teacher growth.

    Insights:

    • Focus on Teacher Development: Instructional coaches work directly with teachers to improve their instructional skills and ultimately enhance student learning outcomes.

    • Mentorship and Collaboration: They act as mentors, facilitators, and collaborators, working closely with teachers to model effective practices and provide ongoing support.

    • Data-Driven Approach: Instructional coaches utilize data to identify areas for growth and tailor their coaching strategies to individual teacher needs.

  • Instructional Media Producer

    Education: Bachelor's often required, Master's preferred.

    Pay: $60,000 - $95,000+ per year or $30 - $60+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Multimedia Production: Proficiency in video editing, audio production, and graphic design software (e.g., Adobe Creative Suite, Camtasia, Final Cut Pro).

    • Instructional Design: Understanding of instructional design principles and learning theories to create effective multimedia learning materials.

    • Storytelling and Scriptwriting: Ability to craft compelling narratives and scripts to engage learners and convey complex information clearly.

    Insights:

    • Focus on Multimedia Creation: Instructional Media Producers are primarily responsible for the creation of high-quality multimedia assets, including videos, animations, interactive graphics, and audio recordings.

    • Technical and Creative Expertise: They need a blend of technical proficiency with multimedia tools and creative skills to develop engaging and visually appealing content.

    • Collaboration with Instructional Designers: Instructional Media Producers often work closely with Instructional Designers to translate learning objectives into effective multimedia presentations.

  • Instructional Technologist

    Education: Bachelor's often required, Master's preferred.

    Pay: $55,000 - $75,000+ per year or $25- $50+ per hour

    Experience: 0-3 years

    Essential Skills:

    • Learning Management System (LMS) Expertise: Proficiency in using and managing LMS platforms (e.g., Canvas, Blackboard, Moodle), including course setup, content integration, and user support.

    • Educational Technology Integration: Ability to research, evaluate, and implement new educational technologies to enhance teaching and learning experiences.

    • Faculty Training and Support: Skills in providing training and support to faculty on using educational technologies and integrating them into their courses effectively.

    Insights:

    • Focus on Technology Integration: Instructional Technologists specialize in the effective use of technology in educational settings, supporting both faculty and students in utilizing digital tools and resources.

    • Technical and Pedagogical Knowledge: They need a strong understanding of both technology and pedagogy to effectively bridge the gap between the two and enhance learning outcomes.

    • Support Role: Instructional Technologists often serve as a resource and support system for faculty, providing training, troubleshooting, and guidance on utilizing technology effectively.

  • Learning Experience Designer (LXD)

    Education: Bachelor's often required, Master's preferred.

    Pay: $70,000 - $120,000+ per year or $35 - $75+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Human-Centered Design: Strong understanding of user experience (UX) principles and the ability to apply them to the design of engaging and effective learning experiences.

    • Instructional Design Expertise: Knowledge of adult learning principles, instructional design methodologies, and assessment strategies to create impactful learning solutions.

    • Storytelling & Content Creation: Ability to craft compelling narratives and design interactive content that resonates with learners and drives engagement.

    Insights:

    • Focus on Learner Experience: LXDs prioritize the overall learner experience, aiming to create engaging, meaningful, and impactful learning journeys.

    • Design Thinking Mindset: They employ a design thinking approach to empathize with learners, define problems, ideate solutions, prototype, and test to refine the learning experience.

    • Blending Creativity & Technology: LXDs leverage their creativity and technical skills to create innovative learning solutions that often involve the use of emerging technologies.

  • LMS Administrator

    Education: Bachelor's often required, Master's preferred.

    Pay: $50,000 - $85,000+ per year or $25 - $50+ per hour

    Experience: 1-3 years

    Essential Skills:

    • LMS Administration: Expertise in configuring, managing, and maintaining LMS platforms, including user management, course setup, and system troubleshooting.

    • Technical Support: Ability to provide technical support to faculty and students regarding LMS usage, troubleshooting issues, and resolving problems.

    • Data Management & Reporting: Skills in collecting, analyzing, and reporting data on learner progress and engagement within the LMS.

    Insights:

    • Focus on LMS Management: LMS Administrators are responsible for the technical administration and maintenance of the learning management system.

    • Technical Expertise: They need a strong understanding of the technical aspects of the LMS, including configuration, integration, and troubleshooting.

    • Support Role: LMS Administrators often serve as the first point of contact for faculty and students experiencing technical issues or needing assistance with the LMS.

  • Performance Consultant

    Education: Bachelor's often required, Master's preferred.

    Pay: $75,000- $150,000+ per year or $50 - $100+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Performance Consulting Methodology: Expertise in performance consulting methodologies and processes, including needs analysis, root cause analysis, and solution design.

    • Data Analysis & Evaluation: Strong analytical skills to identify performance gaps, gather and analyze data, and measure the impact of interventions.

    • Change Management: Ability to facilitate and guide organizational change initiatives, including developing change plans, communication strategies, and overcoming resistance.

    Insights:

    • Focus on Performance Improvement: Performance Consultants go beyond training and focus on identifying and addressing the root causes of performance issues within organizations.

    • Data-Driven Approach: They rely heavily on data analysis to diagnose problems and measure the effectiveness of their interventions.

    • Strategic Consulting: Performance Consultants act as internal or external consultants, providing strategic guidance and expertise to improve organizational performance.

  • Senior Instructional Designer

    Education: Bachelor's required, Master's preferred.

    Pay: $85,000 - $140,000+ per year or $50 - $75+ per hour

    Experience: 5-10 years

    Essential Skills:

    • Advanced Instructional Design: Expertise in multiple ID models (ADDIE, SAM, Agile), learning theories, and ability to conduct comprehensive needs assessments and analysis.

    • Leadership and Mentoring: Proven ability to lead and mentor junior designers, providing guidance and support on projects.

    • Data-Driven Decision Making: Strong analytical skills to evaluate learning data and make informed design decisions to improve outcomes.

    Insights:

    • Strategic Focus: Senior Instructional Designers are expected to contribute to the overall learning strategy of an organization, going beyond content creation.

    • Leadership and Project Management: They often lead projects and teams, requiring strong project management and interpersonal skills.

    • Data Analysis and Evaluation: Senior IDs are expected to have expertise in data analysis to measure the impact of their learning solutions and make continuous improvements.

  • Training Specialist

    Education: Bachelor's often required, Master's preferred.

    Pay: $55,000- $80,000+ per year or $25 - $45+ per hour

    Experience: 1-3 years

    Essential Skills:

    • Training Delivery: Ability to deliver engaging and effective training sessions, workshops, and presentations to diverse audiences.

    • Training Program Development: Experience designing and developing training programs based on identified needs and objectives.

    • Communication & Interpersonal Skills: Excellent communication and interpersonal skills to build rapport with trainees and effectively convey information.

    Insights:

    • Focus on Training Delivery and Facilitation: Training Specialists are primarily focused on delivering training programs and facilitating learning experiences for employees.

    • Less Emphasis on Content Creation: While they may contribute to the development of training materials, their primary role is to deliver the training and ensure learner engagement.

    • Strong Interpersonal Skills: Building rapport with trainees, fostering a positive learning environment, and effectively addressing questions and concerns are crucial for success in this role.

Career Advancement Opportunities

Instructional design is a dynamic and evolving field with diverse career paths that extend beyond the initial role. As you gain experience and expertise, exciting opportunities await to expand your impact, responsibilities, and earning potential.

Here are a few titles and roles instructional designers may move into later in their careers:

Chief Learning Officer (Private Sector)
  • Description: A C-level executive responsible for the entire learning and development function within an organization. Sets the vision and strategy for learning, aligning it with the overall business goals and ensuring its successful implementation.

  • Experience Needed: 10+ years in L&D or related field, with significant leadership and strategic planning experience.

  • Education: Master's degree or higher in Instructional Design, Business Administration, or a related field.

  • Salary: $150,000 - $300,000+ per year

eLearning Department Director (Higher Ed)
  • Description: Leads the development and delivery of professional development programs and eLearning initiatives for faculty and staff in a higher education setting. This could include workshops, courses, online modules, and other learning experiences designed to enhance teaching skills, promote innovation, and address institutional priorities.

  • Experience Needed: 5-10+ years in instructional design, educational technology, or faculty development, with a strong understanding of adult learning principles and higher education pedagogy. Proven leadership and project management experience.

  • Education: Master's degree in Instructional Design, Educational Technology, Adult Education, or a related field. PhD may be preferred in some cases.

  • Salary: $80,000 - $140,000+ per year (can vary depending on institution size and type)

L&D Manager (Government)
  • Description: Oversees a team of instructional designers, trainers, and L&D professionals within a government agency or department. Responsible for developing and implementing learning and development programs that address the specific needs and goals of the agency, such as compliance training, leadership development, or technical skills training.

  • Experience Needed: 5-10+ years in L&D or a related field, preferably within the government sector. Demonstrated experience in leadership, project management, and strategic planning.

  • Education: Bachelor's degree in Instructional Design, Human Resources, Public Administration, or related field. Master's degree often preferred.

  • Salary: $85,000 - $160,000+ per year (can vary depending on government level and agency)

Training & Development Consultant (Freelance)
  • Description: Offers instructional design expertise to various organizations on a project basis (similar to freelancing). This allows for flexibility and autonomy but requires strong business development and client management skills.

  • Experience Needed: 5+ years in instructional design or L&D

  • Education: Bachelor's degree (Master's preferred) in Instructional Design, Education, or a related field.

  • Pay: Varies widely depending on project scope, expertise, and client base. Can range from $50 - $200+ per hour.

Discover Your Ideal ID Niche


Within the field of instructional design, there are many different sectors that affect job responsibilities, qualifications and pay. Check out the ID Sector quiz to find which sector your preferences align most with. Then take the ID skills survey to see which sub-sectors best match your skillset!

Discover Your Ideal ID Niche


Within the field of instructional design, there are many different sectors that affect job responsibilities, qualifications and pay. Check out the ID Sector quiz to find which sector your preferences align most with. Then take the ID skills survey to see which sub-sectors best match your skillset!

Discover Your Ideal ID Niche


Within the field of instructional design, there are many different sectors that affect job responsibilities, qualifications and pay. Check out the ID Sector quiz to find which sector your preferences align most with. Then take the ID skills survey to see which sub-sectors best match your skillset!

ID Sector Quiz

Find out which area within the field you are most drawn to. Answer the questions and we'll match your answers to one of five sectors: Government, Education, Corporate, Non-Profit, or Freelance.

Take the ID Sector Quiz

ID Skills Survey

Do you have the skills to be a great instructional designer? Uncover your hidden instructional design talents! Our 30-question survey matches your skills and instincts to one of 18 exciting sub-sectors.

Take the ID Skills Survey